While at Tommy Hilfiger, I created Sportswear styles which maintained the brand DNA of classic Americana prep while nodding to current trends and creating newness for the customer. Custom stripe layouts, jacquard patterns, knitted graphics, and updated silhouettes kept the assortment exciting and drew customers to the store. I created product for various distribution channels, achieving double digit growth for knits & sweaters. Three hero bodies I worked on, which are re-ordered year over year, represent several million dollars in business alone.